Archive for December, 2011

How to ask for a pay rise in PR

Posted on December 15th, 2011 by Ben Smith

Asking for a pay rise is a very tricky thing to do and not something that should be rushed in to or taken lightly. In no particular order here are some thoughts to consider when asking for a pay rise: 1. Think about how the business that you are working in is doing. If the [...]

read more

Optimising Your Press Releases: Ten Ways to Rule the Rankings

Posted on December 15th, 2011 by Ben Smith

The social web has invigorated the press release – exposing it to new audiences, making it more interactive and interesting, and giving it a prime role in driving traffic to your website. Search Engine Optimisation (SEO) is the most important factor behind this resurgence. With keywords, tags, links and eye-catching multimedia content, the new “Social [...]

read more

Daney Parker on a couple of good causes for Christmas

Posted on December 14th, 2011 by Daney Parker

Merry Christmas! Phew, well that’s another year over (almost). How was it for you? Now is a good time to count our blessings, so hope you have as many to count as I do. It is also a traditional time to give to others, so here are a couple of events in aid of good [...]

read more

10 Great Things about PR and PR people

Posted on December 14th, 2011 by Ben Smith

We love lists. In PR, we could be accused of being obsessed with them. They are the lifeblood of our industry. What is a survey release after all except a glorified list? And PRmoment has its fair share too. The difference is, when PR people create their own lists on these pages, we seem to [...]

read more

The PRCA and Pearson announce government funding for a PR apprenticeship scheme

Posted on December 8th, 2011 by Ben Smith

University for me was OK, I had a nice time. Did I learn much? Not really. I learnt a bit and as it was essentially free, it seemed a sensible thing to do. However, the onset of tuition fees has changed the game.  Unless young people want to become engineers, doctors or dentists (and the [...]

read more

Have you voted in the CRAPPS yet?

Posted on December 8th, 2011 by Ben Smith

The CRAPP Awards seem to be the Marmite of the PR industry. But love them or hate them, they certainly seem to cause some debate. I find the trick is not to take everything too seriously. Sometimes a light hearted vote and brief smile can do wonders for morale. In case you’re new to the [...]

read more

Are you going to the PR Prom?

Posted on December 7th, 2011 by Ben Smith

Every now and again in life, we all come across a ”no-brainer.” I find them to be a moment of positive relaxation. And I’m pleased to say, that I came across a “no brainer” last Friday. The mighty, Bright One led by the all round PR nice guy that is Ben Matthews have launched the PR Prom. Which, like it says on [...]

read more

How the popularity of Facebook seems to follow the level of media coverage

Posted on December 6th, 2011 by Ben Smith

Thanks to our friends at Press Index who sent us through this interesting infographic comparing the popularity of Facebook in Europe with the corresponding levels of media coverage. As you can see, there is an almost perfect correlation. Those statisticians amongst you will recall that correlation, does not mean causation, but we thought this was [...]

read more