Archive for February, 2012

A brief history of PR

Posted on February 24th, 2012 by Tasha Pert

Our friends over at Press Index have put together a comprehensive infographic, looking back on the history of the PR  industry; from its origins to the present day. Head over there now to take mini-history lesson and to discover how the professional practice evolved from its original role as politician’s outlet, to the consumer focused approach of the social media generation.

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PR and Pinterest

Posted on February 23rd, 2012 by Tasha Pert

Emerging from the shadows of Tumblr’s current boost in popularity (bagging the cover of the latest edition of Wired Magazine), Pinterest is the latest social media site to garner a surge of usership over the past couple of months. On Facebook and Twitter, the site has been a regular talking point. The phrase ‘Pinterest’ has been [...]

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NLA Web Licensing: Myths and Realities

Posted on February 21st, 2012 by Ben Smith

Last week the Copyright Tribunal ruled in the case of the NLA versus Metlwater and the PRCA. After reading my blog on this, Andrew Hughes from the NLA got in touch and we asked him a few questions about the what the NLA means for PR professionals. Ben Smith: When do PR professionals need an NLA [...]

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The implications of the Copyright Tribunal’s decision on PR professionals

Posted on February 16th, 2012 by Ben Smith

With some irony, on Valentine’s day the copyright tribunal made its ruling in the prolonged and increasingly complicated case of the NLA versus Meltwater and the PRCA. In essence, as I understand it, the ruling in practical terms means the following: If either PR agencies’ employees or in-house PR professionals (or indeed any in-house employee) [...]

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Love match or love miss? Find your PR soulmate this Valentine’s!

Posted on February 10th, 2012 by Tasha Pert

With 14th February fast-approaching love is definitely in the air, and PR Moment is teaming up with Firefly Communications to invite fellow PR and comms professionals to participate in the industry’s first Valentine’s matchmaking service. Interested? Get involved on Tuesday by tweeting #PRlovematch with why you LOVE being in PR, and Firefly will match you [...]

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What PR trends will arise in 2012?

Posted on February 10th, 2012 by Tasha Pert

It would be nice to know. Over at Press Index, they have anticipated what this year holds in store for the world of PR. Identifying a handful of major trends facing the PR industry in 2012, you can read the article here.

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The History of Media Monitoring

Posted on February 8th, 2012 by Tasha Pert

Press Index have created and published a very interesting infographic about how media monitoring began and how it’s developed over the years. If you want to take a look, head over to the article here.

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The PR apprenticeship scheme

Posted on February 8th, 2012 by Ben Smith

I was interested to attend the launch of the PR apprenticeship scheme last night. Well I say launch, it’s more like the launch of a listening exercise, so that the scheme can be designed to incorporate what employers want from PR apprenticeships. The full programme is due to begin in March. For more details about [...]

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