I attended a “Driving Sustainable Conversations in the Automotive Sector” seminar earlier this week. I had an interesting time but what that stood out for me was the opening presentation from TNS’s Andy Turton. It focused on tracking consumers’ path to purchase. In this case it used the automotive sector in China as an example, [...]

Last week the Copyright Tribunal ruled in the case of the NLA versus Metlwater and the PRCA. After reading my blog on this, Andrew Hughes from the NLA got in touch and we asked him a few questions about the what the NLA means for PR professionals. Ben Smith: When do PR professionals need an NLA [...]

With some irony, on Valentine’s day the copyright tribunal made its ruling in the prolonged and increasingly complicated case of the NLA versus Meltwater and the PRCA. In essence, as I understand it, the ruling in practical terms means the following: If either PR agencies’ employees or in-house PR professionals (or indeed any in-house employee) [...]

I was interested to attend the launch of the PR apprenticeship scheme last night. Well I say launch, it’s more like the launch of a listening exercise, so that the scheme can be designed to incorporate what employers want from PR apprenticeships. The full programme is due to begin in March. For more details about [...]

Talking to most agency middle rankers just now it seems the lust for an in house PR job has reached an all-time high. An in house PR career appears to have become the holy grail of the PR job hunter. But is the idea that by “going in house,” you will get your life back [...]

Asking for a pay rise is a very tricky thing to do and not something that should be rushed in to or taken lightly. In no particular order here are some thoughts to consider when asking for a pay rise: 1. Think about how the business that you are working in is doing. If the [...]

The social web has invigorated the press release – exposing it to new audiences, making it more interactive and interesting, and giving it a prime role in driving traffic to your website. Search Engine Optimisation (SEO) is the most important factor behind this resurgence. With keywords, tags, links and eye-catching multimedia content, the new “Social [...]

We love lists. In PR, we could be accused of being obsessed with them. They are the lifeblood of our industry. What is a survey release after all except a glorified list? And PRmoment has its fair share too. The difference is, when PR people create their own lists on these pages, we seem to [...]