Author Archive

The Golden Hedgehog Awards – Southern Results

Posted on March 29th, 2012 by Tasha Pert

Wednesday evening saw the results of The Golden Hedgehog Awards revealed for the Southern entrants. It was a fantastic night and great fun to see everyone dressed up for the occasion. Congratulations to all our winners and commiserations to those who didn’t come home with a hedgehog. You can always try again next year! Here are all [...]

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Why PR people want an in-house job

Posted on March 27th, 2012 by Tasha Pert

Why is it now more competitive than ever for PR people to bag themselves an in-house job? We’ve thought of a few reasons that could possibly explain why. 1. More money Without being too blunt, a pivotal reason to chase after an in-house role seems to be the salary. PR professionals working in-house often find [...]

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What makes a successful modern PR professional?

Posted on March 26th, 2012 by Tasha Pert

Over at Press Index, they have created an infographic outlining the new eight PR practices as defined by PR author Deidre Breakenridge. All factors come under the role of the PR Professional 2.0. According to Breakenridge’s co-author, Brian Solis, the term PR Professional 2.0 is something he coined to describe the new approach required of the PR industry. [...]

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The Golden Hedgehog Awards – Northern Results

Posted on March 22nd, 2012 by Tasha Pert

Wednesday evening saw the results of The Golden Hedgehog Awards revealed for the Northern entrants. It was a night full of winners, wine and wonderful atmosphere. Congratulations to all our winners and commiserations to those who didn’t come home with a hedgehog. There is always next year! Here are all the winners from The North, [...]

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How safe are you online?

Posted on March 9th, 2012 by Tasha Pert

In this multimedia age, where speed is of the essence, are you taking the time to keep safe online?  Shockingly, and despite the majority of us being tech savvy, millions of people fall victim to identity theft every year because of the internet. Facebook, which may seem perfectly harmless on the surface, currently stores 59 [...]

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A brief history of PR

Posted on February 24th, 2012 by Tasha Pert

Our friends over at Press Index have put together a comprehensive infographic, looking back on the history of the PR  industry; from its origins to the present day. Head over there now to take mini-history lesson and to discover how the professional practice evolved from its original role as politician’s outlet, to the consumer focused approach of the social media generation.

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PR and Pinterest

Posted on February 23rd, 2012 by Tasha Pert

Emerging from the shadows of Tumblr’s current boost in popularity (bagging the cover of the latest edition of Wired Magazine), Pinterest is the latest social media site to garner a surge of usership over the past couple of months. On Facebook and Twitter, the site has been a regular talking point. The phrase ‘Pinterest’ has been [...]

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Love match or love miss? Find your PR soulmate this Valentine’s!

Posted on February 10th, 2012 by Tasha Pert

With 14th February fast-approaching love is definitely in the air, and PR Moment is teaming up with Firefly Communications to invite fellow PR and comms professionals to participate in the industry’s first Valentine’s matchmaking service. Interested? Get involved on Tuesday by tweeting #PRlovematch with why you LOVE being in PR, and Firefly will match you [...]

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