As a final year public relations student, I’m always on the lookout for opportunities to bolster my knowledge before I head out into the world of work. There are some fantastic opportunities for students to do just that, and one of these opportunities presented itself to me last week. PRmoment hosted the PR Analytics Conference [...]

Wednesday evening saw the results of The Golden Hedgehog Awards revealed for the Southern entrants. It was a fantastic night and great fun to see everyone dressed up for the occasion. Congratulations to all our winners and commiserations to those who didn’t come home with a hedgehog. You can always try again next year! Here are all [...]

Why is it now more competitive than ever for PR people to bag themselves an in-house job? We’ve thought of a few reasons that could possibly explain why. 1. More money Without being too blunt, a pivotal reason to chase after an in-house role seems to be the salary. PR professionals working in-house often find [...]

Over at Press Index, they have created an infographic outlining the new eight PR practices as defined by PR author Deidre Breakenridge. All factors come under the role of the PR Professional 2.0. According to Breakenridge’s co-author, Brian Solis, the term PR Professional 2.0 is something he coined to describe the new approach required of the PR industry. [...]

Wednesday evening saw the results of The Golden Hedgehog Awards revealed for the Northern entrants. It was a night full of winners, wine and wonderful atmosphere. Congratulations to all our winners and commiserations to those who didn’t come home with a hedgehog. There is always next year! Here are all the winners from The North, [...]

In this multimedia age, where speed is of the essence, are you taking the time to keep safe online?  Shockingly, and despite the majority of us being tech savvy, millions of people fall victim to identity theft every year because of the internet. Facebook, which may seem perfectly harmless on the surface, currently stores 59 [...]

If you have been following the spirited discussion generated by the Public Relations Society of America (PRSA) about how public relations should be defined, you might like to read a recent New York Times column that details the modern definition of public relations that emerged from the initiative.  Based on a public vote held last [...]

Our friends over at Press Index have put together a comprehensive infographic, looking back on the history of the PR  industry; from its origins to the present day. Head over there now to take mini-history lesson and to discover how the professional practice evolved from its original role as politician’s outlet, to the consumer focused approach of the social media generation.