The CRAPP Awards seem to be the Marmite of the PR industry. But love them or hate them, they certainly seem to cause some debate.
I find the trick is not to take everything too seriously. Sometimes a light hearted vote and brief smile can do wonders for morale.
In case you’re new to the whole thing, the Communicative Relations Awards from PR Professionals (The CRAPPs) have categories ranging from ‘the most likely journalist to tell you to sling your hook’ to the ‘least twattish Twitterer – the must-follow journo’.
So make sure you have your 2 minutes of fun and vote.
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