Brandwatch have released a study this week highlighting the growing trend in ‘dual screening’. According to the research, displaying a hashtag at the beginning of a show can increase online conversation about a programme by almost two thirds (63 per cent).
After studying the top 50 US and Uk shows over 2012, it revealed that Great British Bake Off in the UK (#gbbo) and The Voice (#nbcthevoice) and The Biggest Loser (#biggestloser) in the US were making the most of growing and retaining their Twitter fanbase.
This entry was posted on Monday, February 4th, 2013 at 1:46 pm and is filed under pr, public relations, Social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.